A (Small) Step Forward For Humanity!

Tuesday, January 21, 2014

The next time you're in front of the mirror trying to get your makeup to look like Jennifer Lawrence's on her last magazine cover, you may want to reevaluate.

Because let's face it. Nobody looks like they do on magazine covers. Not even the person who is on the magazine cover. (Isn't that just a little bit strange?)

Jennifer Lawrence is already stunning without photoshop. So, by adding photoshop, magazine editors have simply raised the unrealistic expectations for women that much more.

Enter Aerie.

For those of you who haven't heard of Aerie, Aerie is the lingerie branch of American Eagle Outfitters. Aerie also has decided that magazine covers like this are outrageous: 

Why fill girl's heads with unrealistic images? Why not tell them how great they are when they are simply themselves?

These questions lead Aerie to launch what is said to be a 'revolutionary campaign'. (Isn't it sad that showing unphotoshopped models that are healthy is considered revolutionary?)

The company's latest campaign only uses images that have not been retouched. They leave the girls as they are. Aerie stylist Jenny Altman said, "We left everything: beauty marks, tattoos. It's a selling point because our customers represent this great demographic and they don't get to see what girls their age really look like."

While this revolutionary is somewhat pitiful (seeing as this should be the norm!), it's still a step in the right direction. SO many girls base their worth on supermodels that fill the media. The media has given us this need for perfection. I can't count the number of times I've heard a girl say 'I wish I looked like her' or 'I wish I had her body shape'.

The lingerie brand, American Eagle's sister store, is aimed at young women, in the hope they'll have a better sense of body confidence from the campaign.

I believe that we should follow in Aerie's footsteps. Instead of wishing to be someone that we're not or striving for the so called perfection that the media always depicts, we should focus on being unashamedly ourselves. We're not perfect. We're not all super skinny or 5'10. And that's okay.

Because let's face it, I think the untouched women in the world are the ones we should really be trying to imitate. You can't retouch a personality and make it beautiful or photoshop in intelligence. There is no way a computer could improve the beauty of you. Need proof? Look below. I believe they are some of the most gorgeous women in the world. How about putting them on a magazine cover?

No questions! Any thoughts? Any big plans for the week?

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9 Happy Thoughts

  1. I absolutely love this post! The campaign is an awesome idea <3 and thank you for putting me in the collage - my day was just made!

  2. I didn't know that Aerie was doing that, but I'm so glad I do now. It's things like that that make me want to support certain companies!!

  3. Katherine!! Oh my gosh can I just give you an award for the Best Post Ever? Haha! I love this so much. I remember being in seventh grade and wondering why my skin wasn't flawless like the girls on the magazine cover. Luckily I learned about photoshop shortly after haha ;) THank you for putting me in the collage- you are gorgeous inside and out!

  4. LOVE, LOVE, LOVE this. Thanks for sharing on such an important topic!!

  5. Can we talk about how smoking hot Jessica Alba is before her retouching? She seriously looks better without any photoshop! There is a video I want you to see.
    Watch that one. And thank you for putting me in there. :) It was such a treat to find my face out of everyone you could have picked.

  6. KATHERINE you are seriously my inspiration. I absolutely love this. You made my day with that collage! I really hope that in coming time people will stop seeing skinny as perfect. I think most of the time "skinny" girls are underweight, and prone to more health problems. Why can't it be like in the '50's when Marilyn Monroe was beautiful?! She didn't have to worry about eating a slice of cake! Anyway, I am sharing this post. It's perfect.

  7. Katherine, this was amazing. I got the email about the new Aerie campaign and I was so excited. I love seeing unphotoshopped models. That's beauty, not the airbrushed ads we all know are fake. Thank you so much for putting me in the collage, just like Liz you made my day. This is why I love your blog, you discuss topics that aren't easy to talk about but you make it so relatable and real and positive. You are beautiful Katherine! (:

  8. No way! I literally just got out of night class where were were talking about this!! Like all these examples. Agreed that it should be the norm but so glad it's going in the right direction. We are all beautiful in our own ways, dammit!

  9. Preach it, girl! So good. So, so good. And I love Aerie's commitment to honoring beautiful women in all their natural beautiful-ness. This is great.

    And how honored am I to be included in the collage with all those lovely ladies?? Thank you!



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